Direct-to-consumer advertising of pharmaceuticals.

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• Overview
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• Identity
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• Additional Document Info
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Overview

authors

• Gellad, Ziad F
• Lyles, Kenneth W

publication date

• June 2007

published in

• The American journal of medicine  Journal

has subject area

• Advertising
• Community Participation
• Drug Prescriptions
• Economics, Pharmaceutical
• Humans
• Patient Education as Topic
• Physician-Patient Relations

Identity

PubMed ID

• 17524744

Additional Document Info

start page

• 475

end page

• 80

volume

• 120

issue

• 6